[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.frogu.cz\/kdo-by-nechtel-byt-mezi-prvnimi\/#Article","mainEntityOfPage":"https:\/\/www.frogu.cz\/kdo-by-nechtel-byt-mezi-prvnimi\/","headline":"Kdo by necht\u011bl b\u00fdt mezi prvn\u00edmi?","name":"Kdo by necht\u011bl b\u00fdt mezi prvn\u00edmi?","description":"Snad ka\u017ed\u00e9ho obchodn\u00edka pot\u011b\u0161\u00ed, kdy\u017e zad\u00e1 do vyhled\u00e1va\u010de kl\u00ed\u010dov\u00e9 slovo vztahuj\u00edc\u00ed se k jeho nab\u00eddce a odkaz...","datePublished":"2019-07-09","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.frogu.cz\/author\/#Person","name":"","url":"https:\/\/www.frogu.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b74f056f0354b8ee50fcd0e6106aa964423477cb93024726458fce7ffd63d5d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b74f056f0354b8ee50fcd0e6106aa964423477cb93024726458fce7ffd63d5d8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"frogu.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.frogu.cz\/wp-content\/uploads\/img_a362906_w4309_t1575815017.jpg","url":"https:\/\/www.frogu.cz\/wp-content\/uploads\/img_a362906_w4309_t1575815017.jpg","height":0,"width":0},"url":"https:\/\/www.frogu.cz\/kdo-by-nechtel-byt-mezi-prvnimi\/","about":["Internet"],"wordCount":420,"articleBody":"      Snad ka\u017ed\u00e9ho obchodn\u00edka pot\u011b\u0161\u00ed, kdy\u017e zad\u00e1 do vyhled\u00e1va\u010de kl\u00ed\u010dov\u00e9 slovo vztahuj\u00edc\u00ed se k jeho nab\u00eddce a odkaz na jeho firmu n\u00e1sledn\u011b vypluje na p\u0159edn\u00edch pozic\u00edch. To je ve skute\u010dnosti velk\u00e1 v\u00fdhra, nebo\u0165 b\u00fdt ve vyhled\u00e1va\u010d\u00edch na stup\u00ednc\u00edch v\u00edt\u011bz\u016f p\u0159in\u00e1\u0161\u00ed velkou n\u00e1v\u0161t\u011bvnost. A v tomto sm\u011bru funguje p\u0159\u00edm\u00e1 \u00fam\u011brnost \u2013 \u010d\u00edm vy\u0161\u0161\u00ed bude n\u00e1v\u0161t\u011bvnost va\u0161ich webov\u00fdch str\u00e1nek, t\u00edm v\u00edce budete m\u00edt z\u00e1kazn\u00edk\u016f \u2013 sta\u010d\u00ed k tomu jen trochu obchodn\u00edho umu.  Ta hlavn\u00ed ot\u00e1zka proto zn\u00ed, jak se vypracovat na pozici v samotn\u00e9m \u010dele odkaz\u016f ve vyhled\u00e1va\u010d\u00edch? Jestli\u017ee chcete b\u00fdt a\u017e \u00fapln\u011b naho\u0159e, kde v\u00e1s opravdu nikdo nep\u0159ehl\u00e9dne, d\u00e1 se to zajistit pom\u011brn\u011b snadno a jist\u011b prost\u0159ednictv\u00edm ppc reklamy. Jedn\u00e1 se o placenou propagaci, kde plat\u00edte za ka\u017ed\u00e9 kliknut\u00ed na takto ozna\u010den\u00fd odkaz. M\u016f\u017ee to m\u00edt ov\u0161em dv\u011b negativa \u2013 takov\u00fd zp\u016fsob reklamy se v\u00e1m m\u016f\u017ee prodra\u017eit (co\u017e z\u00e1vis\u00ed na jeho nastaven\u00ed), a za druh\u00e9 \u2013 mnoho lid\u00ed vylo\u017een\u011b reklamn\u00ed inzerce odpuzuje, zkr\u00e1tka se zjevn\u00e9 reklam\u011b vyh\u00fdbaj\u00ed. A v tom m\u00e1 pr\u00e1v\u011b seo optimalizace navrch. Jen m\u00e1lo laik\u016f napadne, \u017ee to, \u017ee se odkaz na n\u011b\u010d\u00ed webov\u00e9 str\u00e1nky objevuje a\u017e \u00fapln\u011b naho\u0159e, m\u016f\u017ee b\u00fdt d\u00e1no kvalitn\u00edm internetov\u00fdm marketingem, a nikoli kvalitou samotn\u00e9 nab\u00eddky. Z logiky v\u011bci sice vypl\u00fdv\u00e1, \u017ee roboti vyhled\u00e1va\u010d\u016f nemohou objektivn\u011b posoudit, jak v\u00fdhodn\u00e1 a kvalitn\u00ed je pro v\u00e1s n\u011bjak\u00e1 konkr\u00e9tn\u00ed nab\u00eddka, ov\u0161em lid\u00e9 na internetu nepostupuj\u00ed podle z\u00e1kon\u016f logiky. Tak\u017ee \u010deln\u00ed odkazy pova\u017euj\u00ed za odkazy na ty nejlep\u0161\u00ed mo\u017en\u00e9 webov\u00e9 str\u00e1nky. A to, \u017ee se za nimi pouze skr\u00fdv\u00e1 dobr\u00e1 seo optimalizace, proveden\u00e1 zku\u0161en\u00fdm seo specialistou, je ani nenapadne.  V\u0161ichni to moc dob\u0159e zn\u00e1me z vlastn\u00ed zku\u0161enosti. Ti, kte\u0159\u00ed jsou prvn\u00ed, mus\u00ed b\u00fdt na z\u00e1klad\u011b na\u0161ich \u017eivotn\u00edch stereotyp\u016f tak\u00e9 nejlep\u0161\u00ed. A k t\u011bm nejlep\u0161\u00edm se v\u017edy vyplat\u00ed p\u0159idat. A za druh\u00e9, lid\u00e9 jsou p\u0159irozen\u011b l\u00edn\u00ed, tak\u017ee komu by se cht\u011blo studovat dal\u0161\u00ed str\u00e1nky ve v\u00fdpisu odkaz\u016f, kdy\u017e to, co pot\u0159ebuj\u00ed, maj\u00ed naserv\u00edrov\u00e1no p\u0159\u00edmo pod nosem.                                                                                                                                                                                                                                                                                                                                                                                           4.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdo by necht\u011bl b\u00fdt mezi prvn\u00edmi?","item":"https:\/\/www.frogu.cz\/kdo-by-nechtel-byt-mezi-prvnimi\/#breadcrumbitem"}]}]